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ABOUT PENEFIT
Penefit International Co., Ltd. established in 2015. During the past 6 years, Penefit has worked as a distributor and TP partner for top premium brands like Halo, catz finefood and Lily’s Kitchen in the Chinese market. Penefit have developed various distribution channels for high-quality imported pet food products in China, including 1165 online stores (on Taobao and Tmall), 20 JD.com stores, 230 offline pet supply stores, 164 catteries & kennels and franchised pet hospitals.
Moreover, Penefit helped a few North American brands like Halo to obtain MARA import registration certificates in China.
COMPANY CULTURE
Enrich pets' benefitsthrough Penefit in China
Penefit was inspired by the pet 's practice, aimed at pet welfare in China.
Company founders all have more than 10 years of experience in Europe and
the United States life, where they fully absorb the advanced a clearer idea of science,
and hopes to the concept of quality and pet products back to China.
Penefit owns professional operation and service team who serves Chinese
distributors in promotion, storage, logistics, and after-sales, and Penefit offers
Chinese customers excellent pre-sales and after-sales
service. We wish more and more Chinese families enjoy pet-raising.
We also hope that all of our furry friends have high-quality life and keep
far away from illness and suffering.
Founders team
Penefit International Co., Ltd. established in 2015 by three pet lovers. Two of our founders have lived in Europe and the United States for more than 10 years, and all three founders have over 10 years pet keeping experience. Penefit is committed to introducing advanced ideas and science of pet-raising and pet products in Europe and America into the Chinese market and establishing its brand value.
Allen Chen
Allen Chen
Founder/Chairman
Ph. D. in Chemical Engineering from McGill University
Over 8-year experience in strategy consultancy and Asian market development
Proficient in strategy formulation and Asian market development
Pet lover from Canada
Vivian Li
Founder/General Manager
Double Bachelor Degree in Economics and Engineering from HUST
Over 10-year experience in branding and sales channel management at Huawei
Teamleader of 100+ members
Joe Wang
Founder/General Manager
In charge of supply chain management
Master of Product Design and Manufacturing from British University
Over 7-year experience in International Trade
Proficient in clearance of China Customs
Resourceful in customs and logistics industry
MILESTONE
Three founders established Penefit
Over 10-year experience in pet-raising
Over 5-year experience in pet breeding
Over 10-year working experience in
Fortune 500 company
as exclusive distributor in Mainland China, Hong Kong SAR and Macau SAR Authorized by Evanger’s as distributor in
Mainland China,Authorized by Halo as exclusive distributor in
Mainland China, Hong Kong SAR and Macau SAR
Authorized by Canidae as exclusive
distributor in Mainland China
Authorized by Vet’s Best as online
distributor in Mainland China
Authorized by Solid Gold as
distributor in Mainland China
Authorized by Vital Essentials
as distributor in Mainland China
Authorized by Lily’s Kitchen as exclusive
distributor in Mainland China SAR
Authorized by Nulo as exclusive distributor
in Mainland China, Hong Kong SAR and
Macau SAR.